Skincare Guru Sonya Dakar Puts Star Power to Work for CancerCare
Online auction of celebrity-autographed sunscreen raises awareness for sun protection while supporting CancerCare's free education and counseling services.
New York, June 1, 2007—Sonya Dakar, skin care expert to Hollywood’s top stars, marshaled her celebrity clientele during Oscar season to support CancerCare through a unique fundraiser: an online auction of her popular Sonya Dakar 365 SPF 30 sunscreens that have been personally autographed by many of today’s leading stars.
Now through June 10, visitors to Sonya Dakar’s online auction site, hosted by eBay, can bid on the individually autographed tubes of the sunscreens. All proceeds raised in the auction will support CancerCare’s free counseling services for people with cancer and their loved ones.
Drew Barrymore, Gwyneth Paltrow and Madonna are just a few of the dozens of celebrities who autographed tubes of the sunscreen during their pre-Oscar pampering last February, where they received complimentary skincare services in preparation for their red carpet appearances at Hollywood’s most important awards ceremony.
Dakar came up with the idea for the auction as an alternative to the traditional gift bag “swag” given away to celebrities during red carpet season. This year, she wanted to give celebrities an opportunity to give back.
“I feel like I have been so fortunate to come to a country with so much opportunity where its citizens have welcomed me and helped to make my success possible,” said Sonya Dakar. “To be able to use that success to give back to an organization that is so worthwhile is very rewarding.”
“We’re grateful to Sonya Dakar for choosing CancerCare as the beneficiary of this unique fundraiser to help support our free counseling services to people with cancer,” said CancerCare Executive Director Diane Blum.
About Sonya Dakar
Sonya Dakar started out her career as an esthetician 30 years ago with a singular mission: to give everyone the chance to achieve great skin. What began with Sonya Dakar performing facials in the guest house of the family home (while husband Israel mixed skincare treatments in the kitchen), has blossomed into a worldwide phenomenon. She launched the Sonya Dakar Skin Clinic in 1984 in Beverly Hills, California. Today, the company manufactures over 120 plant-based products, which are sold nationwide as well as internationally through the company’s website, fine spas, hotels and resorts.