New York, NY, August 13—Veteran NASCAR driver Mike Bliss is scheduled to appear in the Big Apple on October 9 and 10 in a unique and powerful way to show support for National Breast Cancer Awareness Month and CancerCare, a national nonprofit which provides free support services for people affected by cancer.
Bliss will not be alone. He is coming with a replica of the car that he will be driving in the NASCAR Busch Series Race in Concord, North Carolina on October 12. That car, owned by Fitz Motorsports and sponsored by Family Dollar, will be painted pink and will have information about CancerCare on its hood. This is the first time both Family Dollar and Fitz Motorsports have given such a public exhibition of their support for people touched by breast cancer.
Their generosity will not end there. Family Dollar will offer an array of products bearing the pink ribbon for breast cancer awareness in each of their 6,400 stores, raising an extra $50,000 for the nonprofit.
“Providing our customers with a way to support CancerCare in our stores reinforces our mission of being a compelling place to shop,” said Howard Levine, Family Dollar Chairman and CEO. “Our customers can purchase quality products at low prices and support a good cause at the same time.”
“CancerCare is a great organization that I am very proud to have the chance to work with. I know how much cancer affects families' lives, and hopefully something can be done about it in the near future. By running the pink CancerCare car in the October Charlotte race for Family Dollar, I hope that we will be able to raise awareness and get more people to help out,” said Mike Bliss.
“We are very grateful to Family Dollar and Fitz Motorsports for helping to raise awareness and for supporting our services that assist women facing breast cancer,” said CancerCare Executive Director Diane Blum. “NASCAR fans will have the opportunity to learn more about our services and how we can help them and their loved ones should they be facing cancer.”
CancerCare is a national nonprofit organization that provides professional support services to anyone affected by cancer: people with cancer, their loved ones, caregivers, children, and the bereaved. CancerCare programs—including counseling, education, financial assistance and practical help—are provided by trained oncology social workers and are completely free of charge. Founded in 1944, CancerCare now provides individual help to more than 91,000 people and receives 1.6 million online visits each year to its websites, www.cancercare.org and www.lungcancer.org. For more information, call 800-813-HOPE (4673) or visit us online. CancerCare meets the Standards for Charity Accountability set forth by the Better Business Bureau Wise Giving Alliance and is a proud participant in the BBB Wise Giving Seal program. For more information, visit www.give.org.
About Family Dollar
Operating small store locations, Family Dollar is one of the fastest growing discount retail chains in the United States. Family Dollar offers a core assortment of name-brand and quality consumable merchandise supplemented by fashion and seasonal merchandise at everyday low prices. Family Dollar carries a complete line of merchandise for the family and home, including health and beauty aids, household chemicals and paper products, food, housewares, small electronics, toys, domestics and basic apparel.
Beginning with one store in Charlotte, North Carolina in 1959, the Company currently operates more than 6,400 stores in 44 states. Family Dollar Stores, Inc., a Fortune 500 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com.
About Fitz Motorsports
Fitz Motorsports began in 2001 when NASCAR veterans Armando and Mimi Fitz purchased the organization from Felix Sabates. The team fields the #22 Family Dollar /Supercuts Dodge Charger in the NASCAR Busch Series. Fitz Motorsports is the only certified minority owned business by the Carolinas Minority Supplier Development Council. The team currently stands in the top-10 in owner points in the NASCAR Busch Series.